#marketing-paid

Thread

Allison Toombs Nunez February 22, 2024 at 02:38 PM

Hi all - For anyone who has done brand partnerships, what ways for structuring the financial outcome of the partnership have worked best for you? In the past revenue share has worked best for me but what else have people done that might be a bit more creative...thanks!

Anubhav Narula February 22, 2024 at 03:09 PM

Hey Allison,

Sorry your question
Brand partnerships as in Tech app partnership or D2C brand partnership?

D2C brand - Carro
Tech App - Crossbeam /Triple Whale team on LinkedIn are great resources to learn / follow for creative ideas

Allison Toombs Nunez February 22, 2024 at 03:13 PM

Hey @Anubhav Narula I meant more like my brand and another brand make a product together - how is best to structure outcomes of sales?

Anubhav Narula February 22, 2024 at 03:16 PM

Ahhh. My bad.

Sorry don't know much about that 😕

Allison Toombs Nunez February 22, 2024 at 03:18 PM

no worries

Allison Toombs Nunez February 22, 2024 at 03:18 PM

I'm looking at Carro though and had no idea this was a thing - have you used it before?

Anubhav Narula February 22, 2024 at 04:12 PM

Yuppp

Campus Protein used Carro to add products from different stores onto their store. Example Prime

They take a revenue share of that product sales.

Use-case: They upsell complimentary products to whey protein supplement brand consumers

Allison Toombs Nunez February 22, 2024 at 04:14 PM

that's cool

Allison Toombs Nunez February 22, 2024 at 04:14 PM

v. cool