#paid-media

Hi all, broad question I'd love some opinions on. In the early stages of standing up Meta for a subscription based utility app. Monthly plan price at ~$5/month. So relatively inexpensive. I'm trying to scope out and set a target for what level of (profitable) monthly spend we'd need to reach in order to justify hiring a dedicated resource for sourcing, negotiating, briefing creators. Basically an influencer marketing manager (or agency) to help us scale further with a higher volume of UGC. Would love any thoughts as how to approach this. Goal is to make sure we have budget set aside if/when we reach that target monthly spend. Thanks for any help!