#paid-media
Thread
Hey everyone! We recently switched our Meta account to Cost Cap bidding to test it out. I often hear people say their campaigns don’t spend, but we’re seeing the opposite issue.
We set a goal of $50 CPA, but some days the campaign is hitting over $100. Looking at the average since launch (Jan 22), we’re at $70. The account has already spent a lot, but only with auto bid before this.
Any recommendations on how to optimize this?
I'm using Cost Cap.
It's not spending the entire budget anymore.
On the screenshot you can see the last 7 days.
The tracking with A2C seems to be fine.
Following. I have also had this issue where Meta breaks the cost caps by multiples (outside normal variation). No issue with tracking. Currently, the new cost caps ad sets just started aren't spending at all even with proven winners.
If the average account level CPA over the past 3 years has been 70, that’s probably a good place to start the CAP.
If and when you get full spend and you are coming in above target cpa, decrease the cap gradually to see if you continue to get spend, if spend drops off at a lower cap you either have the cap set too low or a volume problem.
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Cost caps average over time - results at not guaranteed, results require volume from somewhere and if you only run caps that bof audience is going to dry up very quickly especially at a low bid.
Alright seems we like we will play with the bids a little to figure it out
No real benefits, only less time spend since we didn't want to touch it that much
no real benefits so far*