#marketing-paid
Thread
Hey everyone! we launched on TikTok Shop about a month ago. This is our hero product (priced under $20) that performs decently on FB and Amazon. We’ve sent out samples and now have around 150–200 creator videos, but we’re not gaining much traction yet. Only about 5 organic orders so far.
I’ve tried running GMV Max ads, but they’re barely spending. Most videos are stuck in learning, in queue, or not delivering. Our conversion rate is also super low (~0.5% on TTS vs 4%+ on Shopify).
Would really appreciate any advice or feedback. Does this usually mean the product just isn’t suited for TikTok Shop, or that we just haven’t hit that viral moment yet and need to keep pushing?
<@U09D6HLSW6S> @Jordan Kilgour thoughts?
Under $20 is perfect for TTS
If you’ve only sent 200 samples it’s likely that you’re just getting unlucky on the videos. Once you hit around 500 videos you should see better traction. Can’t really look at CVR this early, you don’t have enough data.
Once you have more videos and more organic sales, I would turn GMV Max on and do max delivery at the beginning at maybe like $20/day budget. Once it starts hitting ROI targets, you can raise budget and set it to target ROI if you’d like
@Hongying Song I'd say good price point, but I'd want to see what the content is, see the problem is that I see most people not focus in on is, what type of content are we actually getting back from creators? Is it good content? Are we analyzing the content? Are you tracking the hooks that worked and one's that didn't in a spreadsheet?
Because the source of the problem probably has something to do with the quality of content being created by the affiliates. There's something to be said about building brand awareness on TikTok Shop of course, but what is being done actively to analyze the creative?
I would say that may be where you could make some improvements. Would love to know what you're doing with the creative analysis.