#paid-media
Thread
Nikke
June 15, 2024 at 02:32 PM
Have you tried ASC+ with existing customer budget cap? any thoughts?
Current ASC+ seems to target existing customers too much.
Kanish Jain
June 16, 2024 at 02:35 AM
The existing customer cap does work, just that give right input of who your existing customers are
Rajesh Kumar
June 16, 2024 at 03:59 AM
It's working use pixel data & klaviyo feed for customer data. I usually cap at 3%.
Peter Quadrel
June 17, 2024 at 02:11 AM
It works but with a fairly high margin of error.
Aniruddha Mishra
June 20, 2024 at 07:34 AM
We like to cap existing customers for ASC+ at 0%.
Aniruddha Mishra
June 20, 2024 at 07:34 AM
This helps us in driving incremental net new users vs. existing customers.