#marketing-paid
Thread
Has anyone tried to scale a meta campaign that’s doing great and then it just stops performing? It still has great engagement but zero sales (with a decent number of sales each day prior)
Cab u share some more details where the drop is it number of sales, what are the other variables that's introduced if there is any?
The budget was relatively small as it was live for about a week ($70 per day) - the only thing I changed was the budget ($100). Anytime I’ve done this on other occasion it’s continued to perform well.
👀
FB traditionalists will say you made too big of a budget increase
A quick check I do is that I replicate the exact campaign and re-run it again (not using "duplicate") and see if I hit a massive drop due to changing something in-flight.
$70 -> $100 is a 42% jump day to day, so going back to that control would be another thing I'd to to match the original as close as I can and see if sales break out of 0.
Many variables like with anything, but this is a quick test I do because it can behave differently just based off running a new campaign again (even though you set everything to be the same.)
@Amy Vale As moshin said try implementing that. But beyond that how's your platform metrics and funnel metrics looks like. Check if there is any major shift happened.