Thread in #paid-media - Limited Supply Podcast

Kent Wilson June 21, 2024 at 06:44 PM

Has anyone seen something like this recently?

Here is one of our FB ads:

As you can see, the body copy is "learn more". Which is actually the description in the ad build. None of the actual body copy we have in the ad build is appearing.

Evadney June 21, 2024 at 06:46 PM

Do you have text optimizations turned on? FB will place any copy you provide in any section.

Kent Wilson June 21, 2024 at 06:47 PM

Wait, so FB will now lift text from the description and put it into a body copy position if text optimizations are on?

Evadney June 21, 2024 at 06:54 PM

Yep. https://www.socialmediaexaminer.com/how-to-use-optimize-text-per-person-feature-to-improve-facebook-ad-performance/#:~:text=Facebook's%20Optimize%20Text%20Per%20Person,appear%20in%20the%20description%20field.

Kent Wilson June 21, 2024 at 06:54 PM

Huh. Thanks for the heads up.

Peter Quadrel June 21, 2024 at 10:05 PM

Watch those ASC creative optimization settings as well

Kent Wilson June 21, 2024 at 10:07 PM

Pulled out of ASC this month.