#marketing-paid
Thread
Crazy high CPMs (up to $380), what to do?
We just launched ads for our health supplement, and the CPMs are CRAZY HIGH!
As high as $380 USD 😳
It's day 2 of running ads and our average CPM is $144.
20 ad creatives in one CBO.
We have decent creative diversity with 5 to 8 primary texts each, 3 to 5 headlines each, 2 descriptions.
Destination URL is shopify PDP.
Some of the creatives have no words at all, just a simple photo of the product...yet still $100+ CPM
What's the #1 thing you'd recommend I work on to reduce CPMs?
I'm not sure if it's a ad copy problem, creative problem, campaign structure problem, or funnel problem.
But since the creatives and copy are diverse, I'm leaning toward an issue with the landing page, but interested in your expert opinions.
(The FB Page health is good even though it has few posts)
Thank you in advance!
OH SHIT, I just saw you ask this in Disrupter Academy
on my list after the kids go down
Often this is an issue for newer brands! Doesn't help that it's a big season for wellness brands so you have a lot of competition. Can you share more about your audience setup?