#paid-media

Thread

Jeremy Sniezko July 30, 2024 at 12:29 AM

Anyone use Advantage+ creative for Catalogs? Does it help ROAS at all?

Rajesh Kumar July 30, 2024 at 03:35 AM

Didn't seen a lift in performance with that. What I learned is it's just a feature enhancement so we shouldn't expect such from it.

Stefan Jovanovic July 30, 2024 at 03:41 PM

I’ve tested it on a few accounts. It usually starts of really well and then dies off as it’s doing heavy remarketing, even with exclusions.
Why not try a manual catalog campaign with a ROAS Goal? This has worked really well for me especially if you have a big catalog…

Jeremy Sniezko July 30, 2024 at 07:39 PM

@Stefan Jovanovic are you talking about Advantage Shopping campaigns or just the Catalog A+ enhancement? I didn’t really think the latter would end up remarketing users more but if it does, I’ll definitely want to turn that off