#marketing-paid
Thread
anyone seen real good incramentality with direct mail recently?
Talk to the folks at PostPilot. They should help.
Curious - how are you measuring this? And is this mainly new or returning customers?
Ive had a lot of success with reactivating old customers with it
Its easily tracked with coupon codes
thanks @Mike K did u send a 4x6 type postcard, catalog, etc? also happy to chat in DM.
Yep, just a postcard with a QR code to redeem an offer
kicking off a test w them next week - appreciate it @Mike K
@Avi Arora We were at x5 ROAS last Q4, mainly by reactivating old customers, like @Mike K mentioned
damn that’s awesome, incramental or postpilot reported? we kick off our test with them in about 10 days!
@Avi Arora incremental, by matching specific discount codes to customer orders. Also their reporting is very close, if not on point
@Avi Arora let me know how it goes. interested to know. Keep in mind the design matters a lot, I’d say. We put decent amount of effort into the design
would you be open to sharing your design? trying to figure ours out now haha (wont copy, i swear lol) just curious if you found any best practices work well, etc @Andres Alla and def will do!
@Avi Arora Will send via dm