#marketing-paid

Thread

Avi Arora September 16, 2025 at 01:14 AM

anyone seen real good incramentality with direct mail recently?

Deb Mukherjee September 16, 2025 at 09:10 AM

Talk to the folks at PostPilot. They should help.

Sebastian Valiente September 16, 2025 at 12:28 PM

Curious - how are you measuring this? And is this mainly new or returning customers?

Mike K September 16, 2025 at 02:55 PM

Ive had a lot of success with reactivating old customers with it

Mike K September 16, 2025 at 02:56 PM

Its easily tracked with coupon codes

Avi Arora September 17, 2025 at 05:46 PM

thanks @Mike K did u send a 4x6 type postcard, catalog, etc? also happy to chat in DM.

Mike K September 19, 2025 at 05:23 PM

Yep, just a postcard with a QR code to redeem an offer

Avi Arora September 19, 2025 at 07:53 PM

kicking off a test w them next week - appreciate it @Mike K

Andres Alla September 26, 2025 at 05:01 AM

@Avi Arora We were at x5 ROAS last Q4, mainly by reactivating old customers, like @Mike K mentioned

Avi Arora September 26, 2025 at 05:02 AM

damn that’s awesome, incramental or postpilot reported? we kick off our test with them in about 10 days!

Andres Alla September 26, 2025 at 06:59 AM

@Avi Arora incremental, by matching specific discount codes to customer orders. Also their reporting is very close, if not on point

Andres Alla September 26, 2025 at 07:00 AM

@Avi Arora let me know how it goes. interested to know. Keep in mind the design matters a lot, I’d say. We put decent amount of effort into the design

Avi Arora September 26, 2025 at 04:33 PM

would you be open to sharing your design? trying to figure ours out now haha (wont copy, i swear lol) just curious if you found any best practices work well, etc @Andres Alla and def will do!

Andres Alla September 29, 2025 at 02:54 AM

@Avi Arora Will send via dm