#marketing-paid
Thread
Anyone ever done a major rebrand/repositioning of your brand? If so - did you see any issues with Meta given the historic data in the account may no longer be relevant to this new ICP you're going after?
hey! sorry great questions.
How dramatic is the shift?
we've been slowly pivoting towards it over time but basically old messaging was best pricing but generic product now we've raised prices dramatically and desiginng product, going very unique in that aspect
How much spend/data is in the account?
7 figures in spend about a years worth but we've been around for 5 years our ad account just truly broke in last 2024
Do you have any seed audience for the new ICP?
sorry, wdym by this exactly?
Same product line or new products too?
same produyct line but with different products if that makes sense white towel -> patterned towel
Is the re-brand live or still a few months out?
rolling out as we speak