#marketing-content
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What is the best tool for finding influencers for product seeding for your brand ?
Click Analytic
For discovery only, recommend Modash.
For full-stack, recommend SARAL or Influencer Hero.
Happy to run you through pros/cons of each, and here’s an overview of our discovery process that I think you’ll find useful:
Skeepers is a full influencer seeding solution where the influencers come to you and you don't need to chase them down to post content (full disclosure I work there 🙂) but happy to share more info!
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Hey @Patrik Uhrin, if you got any unsolicited DMs, please let me know 😊. And thanks to everyone who kept the conversation here!
as much as i hate to say it. manual search
This might not go along with the crowd’s opinion here, but if you have any budget, it could be worth working with an agency or freelancer from the get go who has demonstrated results of finding influencers / seeding products.
I’ve been trying this manually, using some of the search + CRM tools out there, and some of the influencer aggregator platforms, even hiring an intern to help with the day today… and after lots of research/podcasts and months of effort, we have virtually nothing to show for it. (Highly dependent on the product you’re selling too, so take my experience with a grain.)
If you just want to dip your toe in or your budget is really low - by all means experiment by yourself - but if it’s really crucial for your brand, you may get way quicker results finding an ‘expert’ to help you.
Oh also if you’re on tiktok shop and you’re platform agnostic about where you seed your products, their affiliate platform seems insanely smooth and powerful. They literally recommend creators you can invite to your campaigns with one click… they might not all fit your brand, but in my experience one of the biggest issues with finding creators is searching through the sea of millions of instagram accounts of just regular people who post occasionally, and actually finding people who are actively interested in posting about products. Ymmv
what does saral charge per ugc?
@Mark H, our . We’re not a UGC marketplace but an influencer platform, so you just pay a monthly fee and generate as much UGC as you want