#perks

Thread

Brandon Blum May 15, 2025 at 05:14 PM

We're thinking about paying for the Verification on IG for our brand (5K followers, still growing on social) and are curious if anyone has any opinions one way or the other on if they think the verification badge is worth it? Especially interested in those who have tested and/or are currently doing this for their brand(s) on IG.

Deb Mukherjee May 15, 2025 at 05:24 PM

Definitely worthwhile. Increases trust and people know which ones to avoid since IG is infested with copycat accounts.

Brandon Blum May 15, 2025 at 05:25 PM

What if we don't have copycat accounts to worry about right now? Still worth it @Deb Mukherjee?

Deb Mukherjee May 15, 2025 at 05:28 PM

I'd say yes. It doesn't cost much and I definitely incline to following verified accounts as opposed to unverified ones.