#marketing-content

Thread

Andres Alla December 16, 2025 at 02:01 AM

Hey! For a mid 7-figure DTC brand, what % of revenue do you typically budget for content creators (monthly retainers)?

We’ve had one creator on a monthly retainer in 2025 with strong results and are planning to scale this in 2026. Curious what ranges others are using.

Shin Takeda December 16, 2025 at 03:52 PM

@Sambhav Chadha <@U09D6HLSW6S> @Jordan Kilgour?

Sambhav Chadha December 28, 2025 at 04:30 AM

5-10% of paid ad spend is solid longer-term, 10-15% early days when you have less content