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We can't seem to make our skincare product to sell at all. What are we doing wrong?
We're not new to D2C, we have 2 other successful brands in other niches (1 very successful) so we have lots of experience. However, we're new to skincare. I feel like we're missing something obvious with skincare that we can't see?
- Our CR is horrible, around 0.35%. We also tested 2 more completely different LP styles. I'm not sure if the LP is the problem?
FB stats:
$1,200 spend (2k+ clicks - 7 customers)
40% Thumbstop Rate
1.9% Unique CTR
11-Sec Average Watch Time
We have tested:
• 10+ Unique Video Ads (40+ variations) + 10-15 image ads, different ad styles
• 3 Unique Landing Pages ( is the 2nd one, has a styling issue atm)
• 2 Listicles () - testing atm
• 3 types of above-the-fold, different offers (free gifts, discounts), multiple hero images, angles, headlines (detox, acne, pores), less text-heavy slider images and so on.
• Different buy-boxes, CTA, colors, shorter/longer versions of the LP.
• Making it less salesy and more value-focused
• Higher & lower price points (it's at $19 atm)
Our IG:
We've also had other girls post & tag our product for social proof, 2-3 YT videos, FB posts, blogs and so forth but tbh not much, can improve here..
Your feedback would be very much appreciated! Thanks in advance 🙂
I'm assuming you're only selling to thailand?
Yep correct. There’s a competitor selling a clay mask successfully. “Ok” quality ads and LP has social proof but it’s basically a product listing page.
We have another Thai brand that’s doing well (bedding
the landing page is really good. the social proof on it is on point
how sure are you of a need of this product in thailand market?
Thanks @Atif Raza. The competitor is and they've sold plenty of their clay mask. Theirs you actually have to make by yourself VS ours is already made. Might be the product... we launch our serum end of week so that will give us more insight.