#general-chat
Thread
What is your perspective on SEO in the age of AI and ChatGPT? Is it still worth investing in SEO? would love to hear @Nik Sharma perspective on this.
I have been wondering if any of the existing Shopify SEO apps are really making full use of the new LLMs for the grunt work of SEO. Seems like low hanging fruit.
I would also love to hear @Nik Sharma perspective on this one if poss 🙂 Currently paying £2k a month to an SEO agency writing blog content which it feels like we could massively cut down with AI + someone just fact checking the content.
think about where the puck will be; in the past year we've seen google giving greater signal to authoritative figures and content. So you've seen SEO hacks start to fake this authority through copywriting tricks. So Adam above is spot on with backlinks being a bigger indicator in the future (it is now).
Right now gpts are spitting out generic content unless you have it trained on your niche expertise, voice, tone, etc.