#general-chat
Thread
Morning all. The Google Core Update 2024, have people here experienced gains to their SEO or drops since the new update? I've not really heard anyone Ecom folk talk about this, just bloggers and affiliate marketers.
We experienced our best growth and had an amazing start to this year. Then the last two weeks we're approximately 30% down on website clicks via organic compared to this time last year and felt a big drop off. People's thoughts? We had insane Google last visibility 2023 November December which dropped down after Christmas, maybe because that's our peak season.
Tempted to get an audit to see what we need to work and focus on. I mean since the last two updates I have no clue what we should be doing. Whether backlinks have been killed off etc. Any recommendations for freelancers?
@Danny K About 60% of our clients are ECommerce co’s. Except for 2 brands (1 that experimented with copy and paste AI content and the other with a massive affiliate subfolder) all of them benefited positively. Backlinks still matter and are very very important (we build them monthly for every company we work with). Hard to say exactly what the drop in traffic could be due to, One thing I have seen is some ecom sites were positively affected by the recent algo update and that surpassed rankings for several competitors.
Ive been positively affected. Google is scraping any black/grey hat ai tactics. which means using chat gpt for blogs will be a no no now even more
Strange as none of our content is AI generated. I think most of the click decrease is from dropping 1 down to 2 for one of our main terms. It's an annoying one as this search term is extremely transactional and we're the only one who ranks for it with our product page. All the rest just link to their homepage, I think it really skews Googles perception of the search term.
Will have to see over the next few weeks when it's fully finished how it levels out.