#general-chat
Thread
In a past episode Nik spoke about his creative testing approach on meta and how he gives creatives 3 chances by moving them into different campaign types. I'm trying to find the episode but the chatgpt isn't working as it doesn't have access to the latest series... Plus some hallucinations lol
Tia
On it.
Are you using our GPT to find this? @Piperis Filippaios
I think this is the place:
Where To Listen for Details
• Season 4, Episode 1 and around the 27–30 minute marks: Nik dives deep into campaign structure, testing, and moving creatives between campaign types.
• Season 8, Episode 1: They discuss how “warming up” creatives in a testing campaign before moving them to the main scaling campaign is now common practice, and how creatives sometimes get multiple chances before being killed off.