#general-chat
Thread
Hi folks! I was wondering, aside from referrals and word of mouth, how else can content agencies find and clients? When I was a solo freelancer, most of my clients are from cold emailing.
Do content agencies also cold email? If so, how do you format that email? Do you share right off the bat that you’re an agency? Thanks so much!
my wife has been running her own web design freelance business for like 4 years now and i've been running cold email campaigns for her since. it's been her main source of customers followed by referrals (from the same clients we once cold emailed 🙂 )
agreed cold email does work well esp if you are hyper focused
Thank you! @Raúl Galera With the cold email, how does your wife introduce herself? A freelance web designer or an agency founder/owner? I think this is one of the trickiest thing for me. I’m used to saying, “Hi I’m Tammy, a freelance journalist and creative content writer” but now with the small agency I’m running, I feel like I want people to know they will be working with an agency and not just me as a solo person. I hope I’m making sense… 😅
i think the more personal the better. even if it's a small agency you can still introduce yourself as such, or even mention that you own/run a small agency. that's the approach we followed with my wife's emaisl
Thanks Raul! I recently started doing this, simply mentioning that I run a small agency, and it definitely feels less scary haha
glad to hear!