#general-chat

Thread

Danny K May 08, 2024 at 02:19 PM

Hi all, has anyone had experience with creating new skus that compliment your main product just for cross selling? Wondering if I'm missing out on extra revenue, there isn't really an upsell we can offer. As we sell one main product in different designs and then our main sku which is personalised by the customer. That is already at a higher price point than the standard.

Son Chu May 08, 2024 at 02:22 PM

There's always a reason to upsell man. You could offer a saving when a customer grab another item. Heres an example: https://upez.io/case-studies/american-bench-craft#cross-sell-with-discount

Gabriel A. Mays May 08, 2024 at 02:28 PM

Yep. It may also be worth just checking out a few of the top upsell apps (assuming you're using Shopify), and they may spark some ideas since that's what they specialize in and have some creative ways to implement.

Danny K May 09, 2024 at 08:58 AM

80%+ of sales are for the fully custom one, there isn't a logistical way we could offer another one at a discount on the upsell app unless it was for the same design they'd created (and the majority of orders are gifted so would only want one of that design). They have to go through the design process for it to be created as another product in the store.

One possible upsell I have thought of before would be a personalised greetings card for the people ordering gifts. I'm just not sure if the small amount of profit from that would be worth the extra work especially in Q4. We're about to invest in a new printing press though, which would be able to do that and give it more use.

But if I could have some complimentary products made to cross sell and offer bundles that might be worthwhile. I will take a look and see if they can get the creative juices flowing.