#general-chat

Thread

David S February 20, 2024 at 10:20 PM

Hey all. Maybe a board question. What is concidered a standard conversion rate and what is considered a Great Conversion rate?

Anubhav Narula February 20, 2024 at 10:25 PM

Hey David!

I think Shopify shows this metric within Analytics.

if you have historic data it does show it.

I think they also came out with a report

https://www.shopify.com/uk/blog/benchmarks

https://www.varos.com/blog/shopify-conversion-rate

https://lp.littledata.io/average/ecommerce-conversion-rate-(all-devices)/Shopify

personally love Little data

Dhruv Sood February 20, 2024 at 10:48 PM

@David S
I think that's really subjective as to each industry, price point and the segment of audience you're looking to convert. It's also subject to the spectrum of your funnel.

Long story short, I think anything between anything 2-4% is considered really good in general and anything above that should be great.

David S February 20, 2024 at 10:49 PM

Thank you

Shin Takeda February 21, 2024 at 05:43 PM

Yep, very subjective. If you share a bit more context you’ll surely get a better answer 🙂