#general-chat

Thread

Sean Cowie May 27, 2024 at 03:24 PM

Has anyone seen some kickass examples of a company pre-selling a product (ideally a clothing drop) through email marketing? I'm looking for some inspiration

Alex Wilsher May 27, 2024 at 05:08 PM

@Sean Cowie not clothing but Popsmith had a pretty decent pre-sale campaign a while back — happy to forward their emails to you

That said... this strategy is worth every penny:

  1. Make a list of your fave / best competitors
  2. Sign up for something like MailCharts
  3. Look through all of the emails they've sent MailCharts will show you every email your competitor is sending. From flows to campaigns.

I'm sure you'll find lots of awesome pre-sale email strategies within half an hour of searching

It's pretty pricey but worth paying for at least once to build a robust strategy