#general-chat

Thread

Eng Heng February 27, 2024 at 04:36 AM

Curious: What are some metrics folks here pay attention to on a daily basis? Blended ROAS? CPC?

Doğu - Amazon Ads Verified Partner February 27, 2024 at 04:36 AM

@Gurdeep Sahota is the best guy here to talk to about this

Peter Quadrel February 27, 2024 at 04:44 AM

In order of importance:

1: Store Level Contribution Margin/90 Day Contribution Margin
2: Channel Level Contribution Margin
3: MER/aMER
4: Spend & Revenue Blended & Channel
5: Returning Customer vs. New Customers
6. nCPA/ROAS
7. AOV/CVR
8. CPM, CTR etc.

And comparing the forecasted metrics to the actuals daily

Eng Heng February 28, 2024 at 03:53 AM

Good stuff!