#general-chat

Thread

Nikke January 10, 2024 at 11:34 AM

general-chat How has the Meta performed for you guys during this week? I have 2 clients from different regions and with both of them Meta is performing poorly

Tom McGee January 10, 2024 at 11:57 AM

What industry are they in? Especially around this time of year a brand I work with in the 'junk food' space drops off HARD. Historically picks up again on about the 13th of Jan so we preemptively dial back ad spend till then.

Claire Mahon January 10, 2024 at 02:56 PM

generally speaking, a lot of brands see a dip in January if they just did a lot of promotional activity in Q4

Monal Gehlot January 10, 2024 at 06:30 PM

Same for us, we are subscription business. Meta performance has gone down a lot overall. CAC has increased and conversion down.

Shin Takeda January 10, 2024 at 07:23 PM

lol, intersting data @Tom McGee 😆

Humza Islam January 11, 2024 at 02:42 AM

Same here. Performance has been way down the last few days. Suspect people spent a lot during Q4 and want to hold back for January (beauty brand)