#general-chat
Thread
Anyone know of any social media content guides, strategies or worthwhile courses for Insta? 3 years in and I haven't posted anything to socials other than reposting some stories. I'm pretty lost with it tbh, it's not something I really use personally either. I'd like to build some brand authority with it as none of our competitors really do much with socials either and maybe run some low budget awareness campaigns. To then test some Meta campaigns further on in the year.
My old brand was the easiest to create content for and gained traction well but with a lot of effort, whereas here the majority of our products are custom/ given as gifts and use the customers personal images etc so harder for us to get content to post. I'm probably lacking some creative eyes at the moment and it might not even be worth investing the time I'm not sure.
The real strategy is get a social media savy college kid to come into the biz and do this for you for a few months, learn from them and then look at getting someone specialized or spend time on founder let content.