#general-chat

Thread

Joel Jackson December 03, 2024 at 10:33 PM

Anyone heard any news on Facebook’s new health and wellness rules: https://www.kevintholland.com/what-metas-2025-restrictions-mean-for-data-and-product-leaders/

Apparently h+w advertisers can’t run purchase optimized events starting in Jan. Anyone have a hookup inside of Meta to validate?

Jeremy Sniezko December 09, 2024 at 11:59 AM

I haven’t spoken to anyone at Meta but it sounds like it’s going forward

Jeremy Sniezko December 09, 2024 at 11:59 AM

Here’s another article on the changes: https://www.foxwelldigital.com/blog/sensitive-ad-categories-changes-coming-to-meta-in-2025

Jeremy Sniezko December 09, 2024 at 12:00 PM

Do you guys have a rep @Joel Jackson? Have you found anything else out?

Joel Jackson December 13, 2024 at 02:29 AM

Lots of rumors swirling. But seems locked in and seems like health brands won't be able to pass back down funnel events.

I assume Facebook is trying to fix it. Lots of ad dollars in health